Cheryl Klufio - President


Stryker-Munley Group – Tampa Bay delivers exquisite, strategic communications, content marketing and public relations. From our hub in the “Sunshine City of the Sunshine State” (St. Petersburg, Florida), we create remarkable results and build unforgettable brands for people and places. Our specialties are executive branding and destination branding.

Whether you are a destination eager to increase your revenue and renown or an executive seeking to catapult your career to another level, we will help you succeed.

Our “literary MBA advantage” unites our passion for powerful brand stories with our knack for noteworthy results. Our RightlySaidTM approach uniquely positions us to work with you from analysis and strategy through execution and training, from start to finish or at any point in between.


Cheryl Klufio

Cheryl N. Klufio, MBA, is president of Stryker-Munley Group, Tampa Bay.

A strategic communications, public relations and marketing leader, Cheryl has a strong track record of building powerful brands at Harvard University and Microsoft Corporation, among other places. Fluent in several languages — including English, French and Spanish — and able to work fluidly across cultures, her international experience spans America, Europe, Asia, Africa and Oceania. You can trust her to take you there.

From branding educational and tourist destinations to counseling business and government leaders, Cheryl and her team bring keen insight and foresight to every project. Yours will be no exception.

At Harvard’s Radcliffe Institute for Advanced Study, Cheryl led public and media relations as well as marketing communications across the school’s 13 departments, and served as a trusted PR counselor, writer/ghostwriter, editor and spokesperson for the deans and senior leadership. She is the founder of RightlySaid and creator of its suite of brands.

Cheryl earned a Blue Ocean Strategy certificate and a Master of Business Administration degree with concentrations in marketing, strategy and entrepreneurship from INSEAD business school in France and Singapore (Financial Times No. 1 Global MBA: 2016, 2017). She also holds a Bachelor of Arts degree in literature, cum laude, from storied Mount Holyoke College in the United States.

This “literary MBA” perspective enables Cheryl and her team to create authentic and compelling brand stories as well as unique and well-researched campaigns to achieve your goals; it also drives them to keep a hawkish eye on your ROI, respecting both your budget and your time. With their “literary MBA advantage” on your side, you are sure to succeed.

"Cheryl is a born leader and diplomat...who doesn’t disappoint in the quality of her personality, communication skills, and work results. Her dedication to her work and attention to excellence are second to none. She keeps track of every detail, without losing sight of the big picture."
J.C. Barker
Director of Communications (former), Harvard University